Time to Stop Doing and Start Thinking!!!

What you will do if someone says like this... (Am sure most of you will have good opinion over "IBM", and do remember the author of this blog is not against IBMers). Ok, then why am saying this statement, which is absolutely IBM hates. Hold –on for a while, this statement is not for the IBMers.

Yes, this statement is for all Web2.0 lovers. Hope all the readers would have read my previous post on "How to stop thinking and start doing?????" and this post is on the subsequent paper floated by the same author, Brian Kelly (University of Bath, UK). I think the author of this paper (Kelly) is so curious about web2.0 tools implementation, and finding ways that would solve some the problems in our regular life!

Ok, let me quickly come to the point, "what the paper is all about and why he is saying to stop doing?" In his previous paper, Kelly emphasized to take a leap of faith and begin experimentation with use of Web 2.0. But now that organisations have a clearer idea of the benefits which Web 2.0 can provide it is now appropriate to "stop doing and start thinking". This paper describes a framework for supporting cultural heritage organisations in their use of Web 2.0 services and examples of how this framework can be used in various contexts are provided.

The characteristics of Web 2.0 were described by O'Reilly (2005). The key areas relevant to this paper include,

• Application areas including blogs and wikis, social sharing services and social networking services;
• The ease of reuse of content elsewhere through syndication formats such as RSS and Atom and other embedding technologies;
• A culture of openness and sharing, which has been helped through the development of copyright licences such as Creative Commons;
• The concept of the 'network as the platform' by which services are hosted on externally-hosted services and accessible over the network, rather than a managed service within the organisation.

Although the value of the Web 2.0 term has been questioned by some, it does provide a useful way of defining a new phase in the evolution of the Web. The concerns that should be addressed are sustainability issues, accessibility issues, and human interface (user interface). Before going to address these problems, organisations should exploit the potential of Web2.0. By doing this they can avoid the chasm and trough areas in Gartner curve, and thus forming a new curve. Kelly gives following techniques to avoid chasm, 1. Advocacy, 2. Listening to and addressing issues, 3. Supporting enthusiast, 4. Refining approaches, 5. Risk assessments, 6. Managing expectations, 6. Sharing experiences and expertise.

And the following techniques to avoid trough areas in the curve, 1. Low cost and low risk solutions, 2. Flexible business cases, 3. Quality assurance, 4. Managed transition into a service environment, 5. Migration, 6. Risk management, 7. Openness and Transparency, 8. Professional development.
Kelly explains that whenever an organisation thinks of entering into web2.0 should think of following factors, Intended purpose, benefits (user and organisational), risks (user and organisation), missed opportunities( user and institution), costs (user and organisations), other subjective issues (these issues could be very well addressed using the situational factors and other SOPs).

A framework which is still in development phase can explain the process and the outcomes in considering the factors that affects the business in using Web2.0 (because of this i couldn't explore much on ROI, risks and scope of this study)

Kelly explains things with more professionalism and I love reading this paper, more for a reason he says to, "Stop Doing and Start Thinking", which is similar to APJ's quote, "Great dreams of great dreamers are always transcended. You have to dream before your dreams can come true." So, am sleeping (oops, dreaming )more.....!!!!!


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