From Want to Need...next is what? - implications in “i” environment
PS: Don’t come to a conclusion that the author is a maverick in management concepts. He is just a mediocre student. Hey, it’s again a long break – yet I managed to write something, am sure this is thought provoking concept for those who wish to raise the bars. Yes, it is not only a thought provoking but also a better way to position our-self in this “Free” environment. Before going much detail in to the concept of marketing, let’s remember the basic ground where we stand that need and want are the basic verbs that lies in the root of any management. There is a huge difference between wanting what you want and needing what you want, and both are just emotional states that you need to be aware of. If you are on the path toward attracting what you want, you must be careful not to allow yourself to slip into the negative emotional state of neediness. There is a horrible and vicious mindset among humans that many of the things we have we need when in reality, there is only a few things we a...