Baker-Street....1st concept store in Pondicherry

Hey All...

Today, we have a very special person on Cognizanze interview series!! The person I am talking about is the Managing Director of one of those new bread stores in the town. This is the only “Concept” based store in the city. What is special about this? Innovation is the answer that we get when we search for better answer. I am proud to introduce Mr. Alphan, Baker-street, Pondichéry.

A short description about Concept Store

“Concept store” describes a store which is identified bya special mix of brands and products. It’s a modern experience of shopping, always in motion and highly innovative. The store addresses particular groups of customers: e.g. luxury, – design-, and street wear-customers. They’ll find (all) the products, they identify with in one store. A typical mix of products and brands in a concept store would be: fashion, shoes, (home-) accessories, books /cd, cosmetics, food, toys, hardware for daily use. The range is wide and some stores even change their shelf and the products regularly, to stay flexible and surprising.

A concept store is NOT: classical department store, mono brand (flagship) store, fashion boutique, furniture store, mall, etc.

Brief intro about "Baker-Street"

Baker Street is a Concept Store which offers, French Food (esp. yummy pastries,) breads original ice cream with fruit, fine chocolates and fresh fruit juice and a quality catering service, among other French delicacies. This concept store, offers products manufactured locally here in “French Pondichéry” is new and unique in India.

The decoration and architecture are two essential elements in BAKER STREET. Selected materials, colors, furnishings are in perfect harmony with the image of the innovative concept of this unique Store in India. It is a real place for meeting and relaxation where you can enjoy breakfast or lunch with dishes of the day (to be more specific....FRENCH!!!).

Though this concept is not new to the marketing world, India has experienced very less (almost we can say none) taste of this flavour. Bombay Electric (www.bombayelectric.in) is one such store dedicated for fashion industry. Baker-street’s move is entirely new; they want to position their bakery store as Concept store.

When I spoke to Mr. Alphan, he said,” this is a new concept for the bakery industry. We are trying to position ourselves as a Concept based stores, rather a simple bakery. We are trying out different models here.”

Since, the store is in incubation stage, we have to wait and watch. Let’s wait and watch!!!!

Comments

jayanthan said…
hai -

It was an interesting Revelation from ur home town and it deserves an worthwhile to try out a toast of french bread .But even though concept seems a bit new - there is already HOT BREADS rollin in the city.how do u think it will combat the competiton ?

my guess is the T.G for Baker street might be the french guys.am i rite ?
August 3, 2009 at 3:52 AM
The Fake Data-Scientist said…
Thanks Jeyanthan for the comments, and yes HOT breads are there,but BS, positions itself as Concept store rather than a bakery, similar to titan,and cardbury.So, BS need not thing Hot breads as competitor,now their competitors are restaurant, coffee shops,etc.
August 8, 2009 at 12:15 PM
Viji said…
Interesting and informative one. Next time I go to Pondi, I will definitely visit Baker Street.
August 9, 2009 at 8:27 PM
The Fake Data-Scientist said…
Sure viji, am sure u ll ve gr8 time here...
August 10, 2009 at 8:27 AM
Post a Comment

Popular posts from this blog

From Want to Need...next is what? - implications in “i” environment

PS: Don’t come to a conclusion that the author is a maverick in management concepts. He is just a mediocre student. Hey, it’s again a long break – yet I managed to write something, am sure this is thought provoking concept for those who wish to raise the bars. Yes, it is not only a thought provoking but also a better way to position our-self in this “Free” environment. Before going much detail in to the concept of marketing, let’s remember the basic ground where we stand that need and want are the basic verbs that lies in the root of any management. There is a huge difference between wanting what you want and needing what you want, and both are just emotional states that you need to be aware of. If you are on the path toward attracting what you want, you must be careful not to allow yourself to slip into the negative emotional state of neediness. There is a horrible and vicious mindset among humans that many of the things we have we need when in reality, there is only a few things we a...
Read more

CK’s Foodstaurant (a little Indian, a little western) @ Pondicherry – unplugged

Image
Cognizanze feels immense pleasure to write the first hand review for CK’s (CavinKare) new line of business, restaurant. And I am feeling lucky for one more reason that, all the options that I was thinking early came well. I had an interview with restaurant Managing Partner, Mr. Vishwanathan (proud to introduce my B-school Alumni). Before going to the interview we had, I wish the readers should know about CK’s Business. The Company that began its journey as Chik India Ltd was renamed as CavinKare Pvt. Ltd (CKPL) in 1998. With innovative Entrepreneur C.K. Ranganathan at the helm,CavinKare emerged into a successful business enterprise especially in Personal care. Innovation doesn’t need any big investment. And here is the example. CavinKare is the example for this. They are first in Asia to introduce shampoos sachets. CK’s primary business is personal cares are hair care, ethnic care, skin care, home care. Apart from that they have food processing also; they include pickles, masalas, verm...
Read more