Contextual Marketing: Will DOCOMO do the same magic in INDIA?
What you can expect when your work was appreciated by a person, who found to be Master in that particular field. Yeah, I experienced the same. I got an appreciation note (comment) from Mr. Steve Woods, CTO of Eloqua, for my previous post. This is real boost for me to write some serious works. Thanks, Steve! With the same zeal, I continued to search about contextual marketing and with reference to the context of Digital Body Language; I came to know about NTT DOCOMO’s I-mode. Surely, we have to say that it as I-“Mate”. When we googled their website, it explained as “I-Mode synchronizes all value chain aspects, ensuring that, content, quality, wireless technologies and user experience all evolve at an optimal pace. The billing system is streamlined by bill consolidation, with DOCOMO now collecting information access fees on behalf of i-Menu-listed content providers. DOCOMO collaborated closely with equipment manufacturers, content providers, and other platforms to ensure that wireless te...